Hi, I'm Ankush
I'm a designer and former product manager.
I've also worked across user research, UX writing, quality assurance, and community building roles.
This lets me engage with people across roles and levels, wearing multiple hats with ease.
Some of the work I'm most proud of.
Redesigning a chatbot - A case study on B2B2C design
The story of how an up-and-coming chatbot startup with several major clients got a user-centered design overhaul.
My Role
Sole designer and researcher
Main Goal
Consistency, structure and a common design language
Of, by, and for the users - Driving conversion via users
The story of how an improved user review interface increased the hotel bookings for an online travel website by 10%.
My Role
Sole designer
Main Goal
Improve discovery of user reviews
Redesigned - Crowdsourced insights on GoIbibo
A visual redesign of a feature that helps users learn more about a hotel and its location via crowdsourced insights.
My Role
Lead designer and mentor
Main Goal
A simple and consistent interface
A ride-sharing app with a difference
A UX assignment for an eco-friendly ride-sharing app that got me a job offer from India's largest online travel group.
My Role
Sole designer and researcher
Main Goal
Build a ride-sharing app
I've also done product design and user research for brands like:
MakeMyTrip
Zeta
GoIbibo
Tide
Directi
Ringo